Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Hardcover
Language: English
Publisher: Kogan Page Business Books
Published: May 15, 2003
Book Details
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Language: English
Publisher: Kogan Page Business Books
Published: May 15, 2003
Description:
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing